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The Marketing Research Process

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  • 288pagine
  • 11 ore di lettura

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An introduction to the marketing research process; Exploring the market; Describling markets: design choices; Describing markets: focus on sampling; Describing markets: collecting data by means of questions; Market segmentation; Developing a branded product or service; Establishing the brand identity and pre-testing the whole; Conveying the brand message: media planning; Out in the open; the final go/no-go decision; Evaluating performance

Acquisto del libro

The Marketing Research Process, Margaret Crimp

Lingua
Pubblicato
1990
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Titolo
The Marketing Research Process
Lingua
Inglese
Pubblicato
1990
Formato
In brossura
Pagine
288
ISBN10
0135565154
ISBN13
9780135565155
Serie
Tag
Saggistica, Commercio, Business & Management, Marketing & Vendite, Marketing e PR
Descrizione
An introduction to the marketing research process; Exploring the market; Describling markets: design choices; Describing markets: focus on sampling; Describing markets: collecting data by means of questions; Market segmentation; Developing a branded product or service; Establishing the brand identity and pre-testing the whole; Conveying the brand message: media planning; Out in the open; the final go/no-go decision; Evaluating performance