Parametri
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Reflects the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. This text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.
Acquisto del libro
Advertising and Promotion, George E. Belch, Michael A. Belch
- Lingua
- Pubblicato
- 2007
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
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