Bookbot

Marketing Communications

An Integrated Approach

Maggiori informazioni sul libro

The author provides a comprehensive framework which will enable practitioners and students alike, to understand both individual elements of the marketing communications mix, and their collective combinations, incorporating practical tips and short case studies. Second revised edition.

Acquisto del libro

Marketing Communications, Paul Smith

Lingua
Pubblicato
1993,
Condizioni del libro
In buone condizioni
Prezzo
11,99 €

Metodi di pagamento