The Complete Book of Model Fund-Raising Letters

Over 350 Sample and Model Letters Proven to Generate Higher Donations for Any Non-Profit Organization

Autori

• Roland Kuniholm

Parametri

• 378 pagine
• 14 ore di lettura

• Business & Management
• Commercio
• Economia
• Saggistica

Maggiori informazioni sul libro

This invaluable resource is a collection of over 350 sample letters and models, plus excerpts, teasers, and opening lines that will deliver thousands of dollars of contributions for your organization. Use the models "as is" or adapt them easily to your own purposes. Either way, they’ll help your requests jump out of the multitude of requests that flood the mail, get them read, and - most importantly - get a response. You’ll find letters for every kind of fund-raising effort. In addition, this book provides ingenious "hooks" that will help get your envelope opened; pointers for writing strong opening copy, plus tips on asking for the right gift amount; structuring your fund-raising request; designing your direct mail packing; producing cost-effect mailings, testing, and much more!

Lingua: Inglese

Pubblicato: 1995

(Copertina rigida)