The Fortune Sellers

The Big Business of Buying and Selling Predictions

Autori

• William A. Sherden

Parametri

• 320 pagine
• 12 ore di lettura

• Biografie
• Business & Management
• Commercio
• Marketing & Vendite
• Saggistica

Maggiori informazioni sul libro

The predicting business is a multi-million-dollar trade, and the participants are no longer merely fortune tellers. They are fortune sellers. They offer a commodity we are more than eager to buy: the future. However, the reliability of the predictions of those who purport to be able to foretell the future and whose predictions are routinely relied upon for business and personal success, can be brought into question. This edition of The Fortune Sellers: The Big Business of Buying and Selling Predictions, debunks false prophecy and analyses assertions of forecasting skill. William Sherden separates fact from fallacy to show the reader not only how best to use the forecasts they are given, but how to select the nuggets.

Lingua: Inglese

Pubblicato: 1999

(In brossura)