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Parametri
- 184pagine
- 7 ore di lettura
Maggiori informazioni sul libro
The book offers a critical analysis of the economic strategies of the world's wealthiest nations, emphasizing their reliance on low-cost manufacturing in developing countries. Anholt proposes a transformative approach for these nations to transition from raw material suppliers to producers, showcasing real-world examples from India, Thailand, Russia, and Africa. He highlights the challenges of this shift while advocating for enlightened capitalism as a means to bridge the wealth gap. Ultimately, it repositions branding as a potential force for positive change in the global economy.
Acquisto del libro
Brand New Justice, Simon Anholt
- Lingua
- Pubblicato
- 2004
- Rilegatura
- (In brossura)
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- Titolo
- Brand New Justice
- Sottotitolo
- How Branding Places and Products Can Help the Developing World
- Lingua
- Inglese
- Autori
- Simon Anholt
- Editore
- Taylor & Francis
- Pubblicato
- 2004
- Formato
- In brossura
- Pagine
- 184
- ISBN10
- 0750666005
- ISBN13
- 9780750666008
- Serie
- Categoria
- Descrizione
- The book offers a critical analysis of the economic strategies of the world's wealthiest nations, emphasizing their reliance on low-cost manufacturing in developing countries. Anholt proposes a transformative approach for these nations to transition from raw material suppliers to producers, showcasing real-world examples from India, Thailand, Russia, and Africa. He highlights the challenges of this shift while advocating for enlightened capitalism as a means to bridge the wealth gap. Ultimately, it repositions branding as a potential force for positive change in the global economy.