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The Graphic Designer's Guide to Pricing, Estimating, and Budgeting

Third Edition

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This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business. Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.

Acquisto del libro

The Graphic Designer's Guide to Pricing, Estimating, and Budgeting, Theo Stephan Williams

Lingua
Pubblicato
2010
Rilegatura
(In brossura),
Condizioni del libro
In ottime condizioni
Prezzo
7,49 €

Metodi di pagamento

Titolo
The Graphic Designer's Guide to Pricing, Estimating, and Budgeting
Sottotitolo
Third Edition
Lingua
Inglese
Pubblicato
2010
Formato
In brossura
Pagine
256
ISBN10
1581157134
ISBN13
9781581157130
Serie
Descrizione
This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business. Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.