Parametri
- 454pagine
- 16 ore di lettura
Maggiori informazioni sul libro
Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport.This third edition has been updated to Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.
Acquisto del libro
Consumer Behaviour in Tourism, John Swarbrooke, Susan Horner
- Lingua
- Pubblicato
- 2016
- Rilegatura
- (Copertina rigida)
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Consumer Behaviour in Tourism
- Lingua
- Inglese
- Autori
- John Swarbrooke, Susan Horner
- Editore
- Routledge
- Pubblicato
- 2016
- Formato
- Copertina rigida
- Pagine
- 454
- ISBN10
- 1138013382
- ISBN13
- 9781138013384
- Serie
- Descrizione
- Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport.This third edition has been updated to Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.