Il libro è attualmente esaurito
Maggiori informazioni sul libro
The narrative explores the dramatic journey of Saatchi and Saatchi, the world's largest advertising agency, detailing its rise, fall, and resurgence. Kevin Goldman delves into the lives of the agency's founders, Charles and Maurice Saatchi, highlighting Charles's reclusive brilliance as a creative force and Maurice's charismatic yet flawed leadership. The book provides an intricate portrayal of their contrasting personalities and the impact of their decisions on the agency's legacy in the advertising industry.
Acquisto del libro
Conflicting Accounts, Kevin Goldman
- Lingua
- Pubblicato
- 1998
- Rilegatura
- (In brossura)
Ti avviseremo via email non appena lo rintracceremo.
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Conflicting Accounts
- Sottotitolo
- The Creation and Crash of the Saatchi Saatchi Advertising Empire
- Lingua
- Inglese
- Autori
- Kevin Goldman
- Editore
- Touchstone
- Pubblicato
- 1998
- Formato
- In brossura
- Pagine
- 416
- ISBN10
- 0684835533
- ISBN13
- 9780684835532
- Serie
- Tag
- Tema stórico, Commercio, Tematica filosofica, USA, Sviluppo, Storia sociale, Pubblicità e promozione
- Descrizione
- The narrative explores the dramatic journey of Saatchi and Saatchi, the world's largest advertising agency, detailing its rise, fall, and resurgence. Kevin Goldman delves into the lives of the agency's founders, Charles and Maurice Saatchi, highlighting Charles's reclusive brilliance as a creative force and Maurice's charismatic yet flawed leadership. The book provides an intricate portrayal of their contrasting personalities and the impact of their decisions on the agency's legacy in the advertising industry.