The hero and the outlaw. Building extraordinary brands through the power of archetypesCarol S. PearsonEsaurito4,1Avvisami
The presentation secrets of Steve Jobs: how to be insanely great in front of any audienceCarmine GalloEsaurito4,1Avvisami
The choice factory : how 25 behavioural biases influence the products we decide to buyRichard ShottonEsaurito4,1Avvisami
The Bezos Blueprint : Communication Secrets that Power Amazon´s SuccessCarmine GalloEsaurito4,1Avvisami