Questa serie offre testi concisi e autorevoli che esplorano il mondo dinamico dell'editoria e della cultura del libro. Ogni volume approfondisce argomenti specifici, dalle prospettive storiche alle pratiche e tendenze contemporanee. È progettata per servire come risorsa essenziale sia per studenti che per ricercatori. La collezione offre una lente interdisciplinare su questo campo in continua evoluzione.
In the twentieth century, cumulative millions of readers received books by mail from clubs like Book-of-the-Month Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. This title is also available as Open Access on Cambridge Core.
Through readings of key figures like H. G. Wells and Jules Verne, this Element argues that changes in publishing and distribution were crucial to the expansion of science fiction. Suitable for anybody interested in the reasons why science fiction went from being a niche variety of fantastical adventure into the global culture it is today.
The modernist bookshop, best exemplified by Sylvia Beach's Shakespeare & Co. and Harold Monro's Poetry Bookshop, has received scant attention outside these more prominent examples. This writing will review how bookshops like David Archer's on Parton Street (London) in the 1930s were sites of distribution, publication, and networking.
Considering young adult fantasy (YA fantasy) texts alongside the way they are circulated and marketed, this Element aims to show that the YA fantasy genre is a dynamic formation that takes shape and reshapes itself responsively in a continuing process over time.
The Christmas book market has played an important role in the growth of children's literature. Starting with the eighteenth century and continuing to recent sales successes and picturebooks, Christmas Books for Children investigates continuities and new trends in this hugely significant part of the children's book market.
Defines the academic bookshop, text, and market. Examines change drivers in worldwide markets. Draws on current research from commercial publishers and publishing interest groups. Includes quantitative and qualitative research data from academic booksellers. Argues that academic booksellers can lead a sustainable and equitable future for the academic text.
This Element examines four key questions raised by the prospect of a fantasy canon: the way in which canon and genre influence each other; the overwhelming presence of Tolkien in any discussion of the classics of fantasy; the multi- media and transmedia nature of the field; and the push for a more inclusive and diverse canon.
Harry Potter fans contribute their immaterial and affective labor in multiple arenas. Fan participation in the Harry Potter universe has contributed to its success. Outlines the context and theoretical frameworks that support an analysis of the fan experience and examines tensions between fans... číst celé
Surveying fictional professors in texts marketed to children, this Element conveys how the stereotypical image of a professor is portrayed as old, white and male. It provides a publishing history of the role of academics in children's literature. This title is also available, with additional material, as Open Access.
This Element looks at adaptations of bestselling works of popular fiction to cinema, television, stage, radio, video games and other media platforms. It focuses on 'transmedia storytelling', building its case studies around the genre of modern fantasy.
Explores contemporary authorship via three key authorial roles: indie publisher, hybrid author, and fanfiction writer. Examines how digital and networked media allow writers to distribute their work directly to - and often in collaboration with - their readers. These writers tend to favor publishing platforms that generate attention capital.