This book examines the hospitality industry's paradox where customers seek both personalized, innovative experiences and cost-effective options. It discusses the authenticity-standardization conflict faced by suppliers, offering insights and solutions through case studies of Chinese restaurants. Ideal for scholars and business professionals.
Tourism and hospitality industry is facing a substantial amount of opportunities and challenges due to the globalization. The Third International Conference on Tourism and Hospitality between China and Spain (ICTCHS) provides a unique global forum for academics, thought leaders and key industry practitioners from diverse backgrounds and interests to meet, discuss and debate critical issues that will affect the future direction of tourism and hospitality research and practice.