Franziska Hillmer Libri

The book explores the evolving significance of music festivals for young adults, highlighting a shift towards uncompromising celebration amidst growing sustainability challenges. It examines the heightened awareness of environmental issues and the increasing interest from companies to integrate sustainability into their communications strategies, reflecting a critical intersection of entertainment and ecological responsibility.

The thesis explores the intersection of offline and online marketing strategies within the context of sustainability and management. It emphasizes the significant advantage of having a large, engaged audience at live events, highlighting the potential for effective marketing in such settings. The research, conducted at Carl von Ossietzky University, delves into how businesses can leverage this captive audience to enhance their marketing efforts and promote sustainable practices. The work is graded highly, reflecting its academic rigor and relevance.