Xavier Greffe Libri

Focusing on the concept of artist-enterprises, the book delves into the multifaceted roles artists play, including aesthetic, critical, messianic, and economic dimensions. It addresses the challenges these enterprises encounter in pricing, funding, and networking within the Digital Age. By highlighting the significance of artist-enterprises, it positions them as central to the contemporary creative industries, offering insights into their impact and the evolving landscape of cultural economics.

This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.