Maximising the Intangible Assets at the Heart of Brand and Business Success
In Emotional Capital, Thomson illustrates the real-life impact of a fired-up workforce on financial performance and shows how to manage and leverage knowledge and emotion to drive positive change and lasting business success.
Willy and Wally are windscreen wipers. They're what now? They are windscreen wipers, you know those things that keep car windscreens clear when it rains or snows. But they're very special windscreen wipers. These windscreen wipers come to life when people (that's you and me) are not looking. Next time you are in a car with your family, take a look. But don't touch them! They may be special too. Our mischievous windscreen wipers (as in cheeky monkeys!), love to go on adventures in their home town of Bryson-on-the-Walk. When they do they are helped by their friends. There's Milly and Molly the mirrors, 'Enery the engine, Horatio the headlight and Boddington the bumper. I first met Willy and Wally on a journey to London many, many years ago. It was raining and they did a grand job in keeping the windscreen clear and so kept me safe. Of course I didn't know their names back then but I soon found out.... Find out what happens in this their first adventure when they hear a very strange noise coming from the back of their car.
SWOOSH! What is that noise? Willy and Wally hear a strange noise (again!) and set out to investigate - Swoosh! Yes that noise! Willy and Wally are windscreen wipers. But they're no ordinary windscreen wipers! These windscreen wipers come to life when people (that's you and me) are not looking. Next time you are in a car with your family, take a look. But don't touch them! They may be special too. Our mischievous windscreen wipers (as in cheeky monkeys!) are helped by their friends. There's Milly and Molly the mirrors, 'Enery the engine, Horatio the headlight and Boddington the bumper. Swoosh! There's that noise again. I first met Willy and Wally on a journey to London many, many years ago. It was raining and they did a grand job in keeping the windscreen clear and so kept me safe. Swoosh! Hang on! There it is again. I think we had better find out what all this swooshing is about!