David K. Stotlar Libri

Securing sponsorship deals in sport is more important than ever, but it also presents numerous challenges during difficult financial times. Readers of this revised fourth edition of Developing Successful Sport Sponsorship Plans will learn how to overcome the challenges of securing quality sponsorship agreements. Internationally acclaimed author David K Stotlar guides readers in a step-by-step, sequential process of how to build a quality sponsorship proposal that ensures success. Most of the following chapters also include worksheets that will assist readers in constructing a sponsorship proposal: Understanding Sport Sponsorship; Prospecting for Sponsors; Identifying Sponsor Needs; Olympic Sponsorship Opportunities; Individual Athlete Sponsorships; Financial Implications; Developing Successful Sport Sponsorship Proposals; Securing Sponsorship Agreements. The intent of the book is simple: to provide a workbook that assists readers in creating a sponsorship proposal through well-defined, industry-proven protocol and following that up by securing and managing sponsorship agreements.

I'm not that kind of boy,” Jack angrily wrote to Lem after his friend made a sexual advance. But Jack didn't end the relationship. From the time John F. Kennedy and Kirk LeMoyne “Lem” Billings met at Choate, until the President's assassination thirty years later, Jack and Lem remained best friends. Lem was a virtual fixture in the Kennedy family who even had his own room at the White House. Drawing on hundreds of letters and telegrams between the two, plus Lem Billings's oral history and interviews with family and friends like Ben Bradlee, Gore Vidal, and Ted Sorensen, award-winning Kennedy scholar David Pitts tells the story of an unusual friendship that endured despite an era of rampant homophobia.

Sport administrators and managers need more than ever to understand and communicate how to envision, develop, implement and supervise all stages of the marketing plan. Covering the concepts of situational analysis, consumer behaviour, target marketing, marketing objectives, strategies and tactics, implementation and control.