Questo autore lavora come graphic designer e designer di libri, collaborando a stretto contatto con i clienti da un piccolo studio per realizzare le loro visioni. Il suo approccio evita uno stile singolare, con ogni progetto che acquisisce la propria forma unica. Mira a coinvolgere il lettore o lo spettatore attraverso mezzi tecnici, che sfrutta efficacemente grazie alla sua esperienza di stampatore. Oltre al design, scrive e tiene conferenze sulla storia del design.
Under the professional name Ashley, Ashley Havinden (1903-1973) was one of the most successful advertising artists and designers working in Britain in the 20th century. This book marks the centenary of Havinden's birth and draws extensively upon material donated from Havinden's estate.
Henry van de Velde (18631957) is a towering figure in the history of modern design. Of prodigious range he was equally at ease designing furniture and objects as entire buildings he paved the way for the transition from Art Nouveau to Modernism, and proposed a model for design education that inspired the Bauhaus. This biography by graphic designer and historian Richard Hollis traces Van de Veldes career from his beginnings as a painter in Antwerp to his trend-setter stature in European architecture and design at the turn of the twentieth century. Van de Velde emerges from Hollis biography as a strikingly contemporary figure, believing in the social power of art in an era of growing nationalism.
From its roots in the development of printing, graphic design has evolved as a means of identification, information and promotion, to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television and electronic media, and the effects of technical innovations such as photography and the computer. A new final chapter in this revised edition covers the international developments and leading practitioners in graphic design over the past ten years, exploring the revolutionary impact of digital technology. With over 800 illustrations fully integrated within the text, this indispensable account is uniquely clear, comprehensive and absorbing."--Jacket
A new edition of this seminal survey on the history of graphic design in the twentieth century.
Contains seven essays. Three of them use only pictures. Examines the relationship between what we see and what we know.
From the man who brought you the layout of John Berger's 'Ways of Seeing' comes a comprehensive selection of writings covering over 40 years of reflection on graphic design history, from interviews, essays, letters and articles to lectures and course outlines. Designed by Richard Hollis himself and densely illustrated with over 500 thumbnail images, 'About Graphic Design' charts the insatiable curiosity and methodological rigour of the renowned graphic designer, graphic design theorist and historian.
Dieses Buch gibt den ersten ausführlichen Überblick über die Ursprünge des «Swiss Style» und seine Entwicklung zu einem internationalen Stil in den 1960er Jahren. Die von Schweizer Grafikern entwickelte einzigartige visuelle Sprache wurde bekannt durch Plakate, die Pharmaindustrie, Tourismusbroschüren, Bahnkarten, Fahrpläne. Im Ausland wurde der «Swiss Style» für die formale Disziplin bewundert und ebenfalls gerne eingesetzt, so zum Beispiel für die Beschriftungen in den Flughäfen von Amsterdam und Paris oder in den U-Bahn Stationen New Yorks. Diese «Neue Grafik» war die Suche nach einer anonymen, objektiven visuellen Kommunikation; sie wird hier in Hunderten von Beispielen dokumentiert. Mit über 700 Abbildungen, viele davon bislang unveröffentlicht, zeigt diese Publikation die wichtigsten Eigenschaften der Schweizer Grafik und schlüsselt sie auf.