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Gavin Lucas

    Gavin Lucas è Professore di Archeologia presso l'Università d'Islanda. I suoi principali interessi risiedono nel metodo e nella teoria archeologica, nonché nell'archeologia del mondo moderno, con un focus particolare sul Nord Atlantico.

    Badge. Button. Pin
    Guerrilla advertising : unconventional brand communication
    Guerrilla Advertising
    Understanding the Archaeological Record
    Archaeologies of the Contemporary Past
    An Archaeology of Colonial Identity
    • An Archaeology of Colonial Identity

      Power and Material Culture in the Dwars Valley, South Africa

      • 240pagine
      • 9 ore di lettura

      The book highlights a collaborative project, 'Farm Lives,' conducted from 1999 to 2002, which combined archaeological fieldwork, archive research, and oral history interviews. Funded by the McDonald Institute for Archaeological Research, it acknowledges the contributions of numerous individuals involved in various aspects, from excavation analysis to conducting interviews. The emphasis on collective efforts underscores the importance of community and historical context in understanding the project's findings and the lives it aims to document.

      An Archaeology of Colonial Identity
    • This volume presents cutting-edge research in modern archaeology, highlighting its significance in understanding contemporary experiences and the ongoing impact on communities. The contributors explore how this emerging field sheds light on the complexities of modernity, offering valuable insights into societal changes and cultural dynamics.

      Archaeologies of the Contemporary Past
    • Guerrilla Advertising

      • 189pagine
      • 7 ore di lettura

      Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph and street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.

      Guerrilla Advertising
    • The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a result, global brands are opting to implement ever more inventive and original schemes to get their projects talked about. Microsoft covered Manhattan in butterfly stickers, Volkswagen made a car out of ice and parked it on a London street, and Adidas suspended two soccer players high above the streets of Tokyo for a death-defying faceoff. This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach: stunts, street propaganda, sneaky tactics, site-specific campaigns and multi-fronted attacks.

      Guerrilla advertising : unconventional brand communication
    • Badge. Button. Pin

      • 128pagine
      • 5 ore di lettura

      Badges, buttons, and pins have been around for more than a century. Today they're on lapels and bags all over the world and in the sketchbooks and on the screens of some of the hottest graphic designers, artists, and illustrators. A button can be a way to display political or cultural affiliations, or it can be a fashion accessory. A guide to the best and most beautiful buttons being produced right nowbe they graphic, textual, or plain illustrativethis book explores the rich variety of uses of the button since the year 2000. It will appeal to graphic designers, illustrators, fashion designers, artists, music lovers, and button enthusiasts of all ages.

      Badge. Button. Pin
    • Archaeological Situations

      Archaeological Theory from the Inside Out

      • 196pagine
      • 7 ore di lettura

      Focusing on the integration of theory within archaeological practice, this introduction emphasizes that theory is not merely an add-on but a fundamental aspect of the discipline. It explores how theoretical frameworks are inherently connected to the methods and interpretations in archaeology, offering a fresh perspective on the subject.

      Archaeological Situations
    • BMX bikes are iconic. There's something about them that appeals to kids, adults and cyclists. This title provides an exploration of the world of BMX bikes through their riders and the culture that surrounds them.

      Rad Rides
    • This book presents a conversation between two prominent archaeologists who have been exploring the concept of time in their discipline for several decades. It is a discussion on key issues of time in archaeology filtered through their unique perspectives, which sometimes meet and at other times, clash.

      Conversations about Time
    • Fengate Revisited

      • 283pagine
      • 10 ore di lettura

      At its core, this volume reports upon three large-scale excavations at Fengate, Peterborough. These cast new light on Briton's premier Bronze Age fieldsystem and their results lead to significant reappraisal of facets of Pryor's earlier interpretations and, also, approaches to the period's land-use generally. Reflecting upon such crucial issues as the character of settlement, landholding/territory and power, their discussion is furthered by the book's summary presentation of other recent prehistoric fieldsystems projects within the East Anglian Fenlands. Indeed, greater contextual overview is provided by an in-depth interview contribution by the 'Fieldsystem Triumvirate' of the '70/80s: Richard Bradley, Andrew Fleming and Francis Pryor himself. In keeping with its series' groundbreaking directive of 'Historiography and Fieldwork', having access to Wyman Abbott's archival sources (augmented by his correspondence with E.T. Leeds), for the first time, his early 20th century investigations can now be fully incorporated with subsequent excavations. This historiographic perspective allows, moreover, for unique insights into Edwardian archaeological practices, particularly the impact of type-based methodologies - pots, pits and peoples - and even the lingering influence today of prehistoric 'type cultures' concepts.

      Fengate Revisited