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"Since the late 1980s, a handful of Germany's most powerful industrial concerns has been steadily chipping away at America's lead in a range of sectors, including publishing, air travel, steel, insurance, and cars. Leading the attack is a new generation of ambitious young executives, unencumbered by the political restrictions (or sins) of their predecessors, and bolstered by a virtual banking cartel controlled by Deutsche Bank.". "Meyer-Larsen traces the growth of these companies and the evolution of Germany, Inc. He takes us inside Daimler, Lufthansa, VW, Bertelsmann, Hoechst, Siemens, Allianz, and the other top players to reveal their strategies. And he provides vivid portraits of the men who control their reins - including Ferdinand "the Shark" Piech of VW; Bertelsmann's Thomas Middelhoff, a.k.a. "Mr. Spock"; "Mr. Stockmarket," Rolf E. Breuer of Deutsche Bank; and Gerhard Crommer of Krupp, the "Spider in the Web of Steel" - explaining, in each case, the likely impact of each leader's style on the future of his industry." "A fact-filled exploration of a development of paramount commercial, geopolitical, and cultural importance, Germany, Inc. is reading for businesspeople, policymakers, and students of current affairs everywhere."--BOOK JACKET.
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Germany, Inc., Werner Meyer-Larsen
- Lingua
- Pubblicato
- 2000
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- (Copertina rigida)
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