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The objective of the symposion was the discussion of the state of the art and trends in service engineering and service management as well as the identification of needs for future research. Main topics have been: Theoretical service models and typologies, service marketing, service operations management, human resource management, service competence, benchmarking and assessment, service excellence, R& D perspectives.
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Advances in service industries, Hans-Jörg Bullinger
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- Pubblicato
- 2002
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