More ads, more revs? Is there a media bias in the likelihood to be reviewed?

Autori

• Ralf Dewenter

Parametri

• Economia e affari

Maggiori informazioni sul libro

This note analyzes the existence of a possible media bias by determining the impact of automobile manufactures' advertisements on the probability that German car magazines review their products. By accounting for possible endogeneity, we find a positive impact of advertising volumes on test probability

Lingua: Inglese

Pubblicato: 2012