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In 1966, Stewart Brand distributed buttons in San Francisco asking, "Why haven't we seen a photograph of the whole Earth yet?" Two years later, NASA's iconic photograph of the "blue planet" graced the cover of the Whole Earth Catalog, which Brand created as a pivotal publication bridging diverse communities—cyberneticists, hippies, and tech enthusiasts. This catalogue, often seen as an analogue precursor to Google, played a crucial role in shaping the environmental movement and the burgeoning digital culture. The blue planet image became a powerful symbol of ecological awareness and unity, transcending political divides and offering a new perspective on global interconnectedness. It foreshadowed the end of the Cold War and redefined political discourse, shifting focus to issues like cybernetic management and ecology. The exhibition "The Whole Earth" serves as a cultural-historical essay that critically examines the emergence of the "One Earth" image and its ecological implications. The accompanying publication features visually rich essays on themes such as "Universalism," "Whole Systems," and "Apocalypse," alongside critical analyses that contextualize the cultural landscape of 1960s California and the networked culture it inspired.
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The whole earth, Diedrich Diederichsen
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- 2013
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