Factors driving social network site usage

Autori

• Claus Peter Hermann Ernst

Parametri

• Libri di testo
• Libri di testo universitari

Maggiori informazioni sul libro

Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.

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Lingua: Inglese

Pubblicato: 2015