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Mobile Persuasion Design
Changing Behaviour by Combining Persuasion Design with Information Design
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Exploring the intersection of mobile technology and persuasive design, this book delves into how mobile applications can influence user behavior and decision-making. It provides insights into psychological principles and practical strategies for creating effective mobile experiences that engage users. Case studies and real-world examples illustrate the impact of design choices on user interaction. Aimed at designers, marketers, and developers, it emphasizes ethical considerations and the importance of user well-being in persuasive mobile design.
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Mobile Persuasion Design, Aaron Marcus
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- 2015
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