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A practical and timely handbook for modern-day sales managers explains how to transform key accounts, in both domestic and global markets, into business success, providing step-by-step guidelines for developing strategy, managing a sales force, analyzing key accounts, and more. 12,500 first printing.
Acquisto del libro
Key Account Management and Planning, Noel Capon
- Lingua
- Pubblicato
- 2001
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- (Copertina rigida)
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- Lingua
- Inglese
- Autori
- Noel Capon
- Editore
- Free Press
- Pubblicato
- 2001
- Formato
- Copertina rigida
- Pagine
- 480
- ISBN10
- 074321188x
- ISBN13
- 9780743211888
- Serie
- Valutazione
- 3,25 su 5
- Descrizione
- A practical and timely handbook for modern-day sales managers explains how to transform key accounts, in both domestic and global markets, into business success, providing step-by-step guidelines for developing strategy, managing a sales force, analyzing key accounts, and more. 12,500 first printing.