Green Brand Management

Autori

• Christian Frick

Parametri

• Economia e affari

Maggiori informazioni sul libro

This book explores the growing importance of environmental awareness in consumer behavior and its impact on modern business practices. It offers insights into environmental marketing theories and consumer perceptions of green and ethical issues. Marketers can gain a competitive edge by integrating sustainable practices into their strategies, enhancing brand reputation and consumer trust.

Lingua: Inglese

Pubblicato: 2012

(In brossura)