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The books present key skills in a compact form. They contain background information, intercultural tips and self-assessment checklists, as well as recommendations for action according to the topic covered. Written by authors who are consultants and trainers and who know the demands of international companies, these guides prepare the reader in a short and efficient form for topics he/she is confronted with in everyday work life.
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Going Marketing, Hans Dieter Zollondz
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- 2010
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