Lead markets in age-based innovations

Demographic Change and Internationally Successful Innovations

Autori

• Nils Levsen

Parametri

• Libri di testo
• Libri di testo universitari

Maggiori informazioni sul libro

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.

Lingua: Inglese

Pubblicato: 2015