Low-income consumers as a source of innovation

Insights from Idea Competitions in Brazilian Low-Income Communities

Autori

• Aline Krämer

Parametri

• 388 pagine
• 14 ore di lettura

• Libri di testo
• Libri di testo universitari

Maggiori informazioni sul libro

The dissertation shows why innovations are vital to succeed in the low-income market segment, i. e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.

Lingua: Inglese

Pubblicato: 2015

(In brossura)