The influence of culture and personality on customer satisfaction

Autori

• Franziska Krüger

Parametri

• Libri di testo
• Libri di testo universitari
• International Management Studies

Maggiori informazioni sul libro

Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.

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Lingua: Inglese

Pubblicato: 2016