Strategic management of market niches

A Model Framework

Autori

• Gorazd Ocvirk

Parametri

• 240 pagine
• 9 ore di lettura

• Libri di testo
• Libri di testo universitari

Maggiori informazioni sul libro

Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.

Lingua: Inglese

Pubblicato: 2018

(In brossura)