Public relations and journalism in times of Crisis

Autori

• Andrea Miller

Parametri

• Marketing e PR

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This book dissects crisis communication case studies from both the journalists' and the public relations professionals' perspective. In doing so, the authors acquaint professors and students of PR and journalism with the realities of covering and managing crises, including what works and why, as well as mistakes that occur.

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Lingua: Inglese

Pubblicato: 2019

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