Branding fom A to Z

Autori

• Bernd Kreutz

Parametri

• Arte / Cultura
• Illustrazioni

Maggiori informazioni sul libro

Brands play a crucial role in business competition but have also become an important social phenomenon. Brands are represented by signs and symbols, gestures and images. They stand for values, hopes and desires, for experiences and expectations. They evoke emotions and associations.

Lingua: Inglese

Pubblicato: 2003