Nudging in management accounting

Assessment of the Relevance of Nudging in the Corporate Context

Autori

• Susanne Rauscher

Parametri

• 130 pagine
• 5 ore di lettura

• Libri di testo
• Libri di testo universitari

Maggiori informazioni sul libro

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work.

Lingua: Inglese

Pubblicato: 2019

(In brossura)