Brandwashed. Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Autori

• Martin Lindstrøm

Parametri

• Economia e affari
• Psicologia
• Saggistica
• Scienza
• Scienze sociali

Maggiori informazioni sul libro

Lindstrom's book reveals the secrets of how companies manipulate consumers into buying their products, drawing on over 20 years of marketing experience. He introduces a new class of hidden persuaders and offers insights on their pervasive tactics and ways to protect ourselves from them.

Lingua: Inglese

Pubblicato: 2013

(In brossura)