Running a Public Relations Department

Autori

• Mike Beard

Parametri

• 160 pagine
• 6 ore di lettura

• Economia e affari
• Marketing e PR

Maggiori informazioni sul libro

Effective internal and external communication is crucial for public relations departments to enhance their value and productivity within organizations. Good management practices are emphasized as essential for ensuring these departments are cost-effective and serve as significant assets.

Lingua: Inglese

Pubblicato: 2001

(In brossura)