Places

Identity, Image and Reputation

Autori

• Simon Anholt

Parametri

• 180 pagine
• 7 ore di lettura

• Motivazione e auto-aiuto

Maggiori informazioni sul libro

Exploring the emerging field of place branding, this collection features insightful and well-researched articles that analyze how locations perceive themselves and convey these identities through branding. It delves into the significance of self-image in shaping regional brands, highlighting the interplay between perception and representation in the context of place identity.

Lingua: Inglese

Pubblicato: 2009

(In brossura)