Electronic Marketing

Autori

• AA.VV.

Parametri

• 304 pagine
• 11 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness. schovat popis

Lingua: Inglese

Pubblicato: 2003

(In brossura)