Flip the Script

Autori

• Oren Klaff

Parametri

• 256 pagine
• 9 ore di lettura

• Commercio e vendita
• Economia e affari
• Motivazione e auto-aiuto
• Psicologia
• Saggistica

Maggiori informazioni sul libro

"No one likes being pressured into making a purchase. Over decades of being marketed, pitched, sold (and lied) to, we've all grown resistant to sales persuasion. The moment we feel pressured to buy, we pull away. And if we're told what to think, our defenses go up. These days, it's just not enough to make a great pitch. That's why Oren Klaff says it's time to throw out the old playbook on persuasion"-- Provided by publisher

Lingua: Inglese

Pubblicato: 2019

(Copertina rigida)