Guerrilla Marketing

Autori

• Alexander L Fattal

Parametri

• 304 pagine
• 11 ore di lettura

• Economia
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

This work looks into the Colombian government's efforts to demobilize rebel FARC fighters and transform them into the entrepreneurial subjects and consumer citizens. Anthropologist Alexander Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged in Colombia.--Supplied by publisher.

Lingua: Inglese

Pubblicato: 2019

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