Museums and Millennials

Engaging the Coveted Patron Generation

Autori

• Jaclyn Spainhour

Parametri

• 138 pagine
• 5 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the engagement of millennial patrons, this book provides a practical checklist for museums to enhance their appeal. By evaluating the "A.U.R.A." criteria—Affordability, Uniqueness, Relevance, and Accessibility—museums can develop effective programs and campaigns. The innovative strategies outlined aim to attract and retain younger audiences, ensuring that institutions remain relevant in a changing cultural landscape.

Lingua: Inglese

Pubblicato: 2019

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