Advanced Brand Management -- 3rd Edition

Autori

• Paul Temporal

Parametri

• 302 pagine
• 11 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers.

Lingua: Inglese

Pubblicato: 2019

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