Using Artificial Intelligence in Marketing

How to Harness AI and Maintain the Competitive Edge

Autori

• Katie King

Parametri

• 224 pagine
• 8 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

This book offers a strategic framework designed for marketers to effectively and confidently incorporate artificial intelligence into their marketing practices. It emphasizes innovative approaches that enhance marketing strategies, enabling professionals to leverage AI for superior results. The focus is on practical integration techniques that can transform traditional marketing methods into more dynamic and efficient practices.

Lingua: Inglese

Pubblicato: 2019

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