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Focusing on the emerging issue of brand trauma, this book explores how organizational crises can damage credibility and alter stakeholder relationships. Through examples like the Deepwater Horizon oil spill and Volkswagen's emissions scandal, the author presents a framework for understanding and managing brand trauma. The text includes models and illustrations, making it a valuable resource for professionals in journalism, law, criminology, marketing, public relations, and organizational leadership.
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Managing Organizational Crisis and Brand Trauma, Dennis W. Tafoya
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- Pubblicato
- 2018
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