Media Management - A Comparative Analysis of European and American Systems

Autori

• Boguslaw Nierenberg

Parametri

• 224 pagine
• 8 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.

Lingua: Inglese

Pubblicato: 2016

(In brossura)