Integrated Marketing Communication

Autori

• Lexington Books

Parametri

• 198 pagine
• 7 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates spaces for community engagement and collaboration.

Lingua: Inglese

Pubblicato: 2016

(Copertina rigida)