Brands and Branding

Autori

• Stephen Brown

Parametri

• 296 pagine
• 11 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

This engaging introductory book demystifies brands by exploring their purpose and function in an enjoyable manner. It combines theoretical concepts with contemporary examples, making the subject accessible and entertaining for readers. Through humor and relatable content, it provides a clear understanding of branding and its significance in today's world.

Lingua: Inglese

Pubblicato: 2016

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