Design for the Mind:Seven Psychological Principles of Persuasive Design

Autori

• Victor S. Yocco

Parametri

• Arte / Cultura
• Design
• Psicologia
• Saggistica
• Tecnologia e tecnica

Maggiori informazioni sul libro

Teaches web designers and developers how to create websites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to inform better design.

Lingua: Inglese

Pubblicato: 2016

(In brossura)