The Routledge Companion to Contemporary Brand Management

Autori

• Taylor & Francis Ltd

Parametri

• Economia e affari

Maggiori informazioni sul libro

As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

Per saperne di più

Lingua: Inglese

Pubblicato: 2016

(Copertina rigida)