Ethics in Public Relations

A Guide to Best Practice

Autori

• Patricia J. Parsons

Parametri

• 208 pagine
• 8 ore di lettura

• Commercio e vendita
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

Focusing on the ethical challenges faced by public relations practitioners, this guide emphasizes the importance of professionalism and credibility in the field. It offers practical insights into key ethical concerns, equipping readers with the knowledge to make informed decisions. Rather than delving into dense ethical theories, it addresses real-world issues like truth, trust, and relationships with journalists, providing a valuable resource for navigating the complexities of corporate communications.

Lingua: Inglese

Pubblicato: 2014

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